PUMA SPEEDCAT E.SO 2025 Campaign

@PUMA x @MJFCEO | Creative Treatment Vintage Handheld Film Camera × Flowing Airport Light and Shadow 1. Story Core E.SO embodies both a traveler and an observer, creating a quiet dialogue between movement and documentation. 2. Visual Approach Clean, fluid, yet restrained light and shadow act as a visual thread, weaving together product shots and film-textured imagery. 3. Editing Rhythm The film is carried by the flow of light throughout the airport, shifting between the brisk tempo of the baggage carousel in motion and the slower, more contemplative rhythm of film documentation.