@livcycling Langma Advanced Pro — Celestial Mist Commercial 2025
To approach the Eastern market, our initial vision was to blend Eastern elements with modern aesthetics, using elegant earth tones to complement the frame.
Zhangjiajie National Forest Park felt like the perfect starting point. However, I didn’t want to simply present realistic scenery. I wanted to preserve the futuristic feel of the frame series, so the visuals feature floating monoliths and elements of fantastical crystallization.
We also put a lot of thought into the color palette. The transition from pale yellow and misty white to light green across the frame corresponds to the sunlight, mist, and forest vegetation of Zhangjiajie. This gradient allows the bike to harmonize perfectly with its environment.
For the LED virtual studio production, 3D Artist and 3D Producer Jerry Hong @jerrythepopper took inspiration from ink wash paintings. He blended irregular fluid dynamics in green, yellow, and white with the 3D backgrounds, creating a sense of depth and elegant motion that I absolutely love.
The cinematography by Hippo @hippo_sam_lonely is also quite different from the other five films. He specifically utilized tilt-up and truck movements commonly used in landscape photography. Instead of treating it like a product shoot, we captured the frame as if it were a landscape, which truly resonated with the overall tone.