GIANT — Neon Flux Commercial 2025

@giantbicycles GIANT TCR Advanced Pro - Neon Flux 霓虹機流 Commercial 2025 This film directly extends the bike’s graffiti-inspired collage language and bold color palette. Both the environments and the overall color design are built around a cyberpunk vision of human–machine coexistence, with the frame placed inside GIANT’s future laboratory as the core setting. Because of the bike’s striking colorway, the live-action photography balances two visual directions: on one side, neon light lines echo the frame’s colors and sense of energy; on the other, a clean and restrained black background is preserved, allowing the frame to be presented with clarity and focus as the true visual subject. During the script development stage, Stan Hsieh (@stanhsieh) contributed a key visual concept—using laboratory-style projected light on the wheel set, combined with high-speed rim rotation. As the wheels spin, the surrounding GIANT technological city gradually stretches and dissolves into flowing linear streaks, seamlessly transitioning into later sequences where the bike moves through high-speed linear trajectories.