GIANT — Spectrum Pulse Commercial 2025

GIANT Propel Advanced Pro - Spectrum Pulse Commercial 2025 This is the opening chapter of the “GIANT Painting Technology” universe. The frame’s colorway evokes the visual afterglow that lingers after sunset. Combined with the GIANT logo’s laser-foil, tech-driven reflections, the concept naturally evolved into a fusion of nature and technology. Visually, the scene is built around a lake surface and hologram-like structures. 3D Artist Kf Cho (@kf.fbx) conducted extensive R&D using @touchdesigner, shaping a final look that closely resonates with the character of the bike. In 3D production, @sidefxhoudini was heavily used for fluid simulations, allowing the frame to emerge from a laser-foil-like liquid veil, enhancing realism and depth. The live-action shoot took place at Moonshine (@moonshine.tw)’s LED volume studio. By incorporating laser-foil materials that mirror the bike’s finish, the GIANT logo’s reflections are captured in-camera, complemented by Sam Lonely (@hippo_sam_lonely)’s precise lighting to reveal the refined sensibility crafted by the GIANT team.