DARE BIKE VA-VFO Official Commercial 2024

"Born for Speed, Outride Your Past." This commercial is for @darebikes , featuring the latest model used by @unoxmobility in the 2024 Tour de France challenge, the "Velocity Ace – Aficionado (VA-AFO).” Speed is the main theme this time. While thinking about the script, I instinctively reflected on my mindset when cycling and running, and connected it to those incredibly disciplined Tour de France riders, who face a constant cycle of setbacks, successes, more setbacks, failures, failures, failures… then success! It’s about those moments when you're having an internal dialogue with your exhausted body—when you're pushing your limits, your calves are on the verge of cramping, and you're wondering if continuing will lead to injury. But it's precisely at that moment when you're ready to surpass yourself. Just outride your past.